Does it make sense to pay Yandex.Direct the queries for which we and so on 1, 2, 4?

Good Tuesday.
The firm I work for has a website and uses,3 companies (3 adds ) - the productivity of their: 6.7, 6.4, 6.3
Impressions/Clicks: 189/15, 7/0, 218/23

Plz tell me whether it makes sense to pay for these adds if on those queries for which we pay (I mean 3 companies about which I wrote above ), and so we're standing in 3-ke Yandex search.
Or how can I perform where more customers come to us direct or from the search engine.
SPS big
July 4th 19 at 23:02
6 answers
July 4th 19 at 23:04
Why pay for something you already have?
In principle, it is easy to check -turn off in direct inquiries and see how the traffic.
Check in the metric? - alanna1 commented on July 4th 19 at 23:07
can you not turning to see how many transitions from a traditional search, and how much from ads.
And even better, to watch not just visits to the site, and achievement of the goals. - Elmer.Upt commented on July 4th 19 at 23:10
: SPS. I have at "achieving the objectives" do not say anything. what does it mean to achieve the objectives ? - alanna1 commented on July 4th 19 at 23:13
: ummm... that should make the visitor on the website? It and record in Metric in settings goals. Goals can be multiple.

It is possible that visitors are clicking frenzy on advertising, fulfill goals, and from organic search. Or Vice versa. (Or do not reach the organic delivery. But this is without setting goals is evident in the metric.) - Elmer.Upt commented on July 4th 19 at 23:16
July 4th 19 at 23:06
Alas, I have to pay, even though my two are 1 and 2 places on key demands.
Because our target audience does not know the difference between organic results and ads. And if the whole ad block is competitors, our TSA just doesn't come to our honest the first organic spots.
July 4th 19 at 23:08
Connect your Yandex. Metrica, set there of purpose, see if there's any effect from visitors with direct.
July 4th 19 at 23:10
I understand you're talking about organic results
we stand in 3-ke Yandex search.

Some of the pros said that it makes no sense. Is the so-called cannibalism. That is, if your website in the top 3 and then he in the context of someone someone will "win" - people, for example, will be more likely to click on a context, while you will pay a SEO person for promotion in the blank...
July 4th 19 at 23:12
search engines are made so that you have to pay

thank God he's usually cheap
July 4th 19 at 23:14
Of course, the meaning is. In General, the maximum task - to occupy the place in the results, ideally all the results. The point is simple - so you take more traffic to itself, and the less traffic goes to competitors. For the user it is not obvious that this is the same website in the results.
I heard that "traffic live" is not taken into account for the credibility of the website as it's there, pagerank and TCI . SPS. - alanna1 commented on July 4th 19 at 23:17

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