Does it make sense to do Adwords ad group on the principle of 1 key = 1 ad?

Does it make sense to do Adwords ad group on the principle of 1 key = 1 ad? If Yes, then whether the cross-minus one?
July 8th 19 at 11:45
2 answers
July 8th 19 at 11:47
Yes, there is an indicator of the quality and the relevance of the ads.
July 8th 19 at 11:49
Yes! If your key will contain in the listing title, it will noticeably increase quality, which means your ad will be able to get to higher positions and per-click will pay less)

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