Lida: what kind of application correct to consider the lead?

Disagree with a customer -- he believes that only "high-quality calls with the continuation" can be considered a lead. I insist that all contacts -- phone calls, applications, etc. (and not only taken further in the work) are lead. Accordingly, the performance targets also depends on it. In fact, the question as leads. Want to know what happened in practice, it is a common understanding of the term "lead" (if it exists). The Wiki and other sources have not found a sane response. Thank you.
July 8th 19 at 15:58
2 answers
July 8th 19 at 16:00
There is a complex issue.
In General, what is the "Lead" needs to treat the customer, as it directly depends on its scope.
For example, one "Lead" can mean just left a phone number or a completed form.
At the same time, for another, the "Lead" - should make some additional actions.

Usually under the lid means it is left to the application (telephone number, completed survey form or call and speak to the Manager).

"high-quality calls with the sequel" is already converted lead, and actually convert a "Lead -> Client" is the main work.
Ie in essence your customer wants to pay not Leads, but customers are already converted, so it is arrogance and a divorce.
July 8th 19 at 16:02
Totally agree with the first answer. It should be noted that usually the data points to clarify, not after.

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