What should write in a blog?

Good day! Interested in the question of whether to write in the blog web Studio articles on the design, with code snippets and explanations?
I watched the blogs of the other studios and almost everything about design, marketing, sales. What should write in a blog? What you write in blog?
In addition to the development sites involved in the creation of programs for the PC. You to write code samples, articles about the programming language on which you are creating? Target audience - those who want to create a website or order the program. They are not interested?
Thank you!

P. S. I will Also be glad to hear and see examples of blogs from other studios, which in your opinion is good and worth considering (only no ads)
July 12th 19 at 17:03
3 answers
July 12th 19 at 17:05
Solution
The obvious answer is write something that is interesting to the readers. Determine your audience and make content for them. If your CA - potential clients, then write tips on how to properly make a vehicle on the website or the program what to look for, etc.
Yes, the website for the customers. So the idea of articles with the code disappears? - Ariel_Kirlin commented on July 12th 19 at 17:08
: well, why not. In some companies doing a blog of the company and the blogs of its employees. In this case, the developer can tell you about your code. - elyse_Hettinger80 commented on July 12th 19 at 17:11
this concern, together with articles for a client, there are articles for not CA. Together with the customers then they will look to the developers. - Ariel_Kirlin commented on July 12th 19 at 17:14
: what's stopping you to conduct a technical blog separate from the company blog? - elyse_Hettinger80 commented on July 12th 19 at 17:17
: you can maintain 2 blog. "Blog" and something like "development diary" - alyce74 commented on July 12th 19 at 17:20
: : I'm afraid that time will not be enough for two blogs. Although it is a good idea, will take note. Just don't want any of the blogs was pulling or turned into half-empty. - Ariel_Kirlin commented on July 12th 19 at 17:23
: alternate publication or set a different frequency of posts for each blog. - elyse_Hettinger80 commented on July 12th 19 at 17:26
Yes, probably will. Thank you. Look, maybe someone else can advise or give examples. - Ariel_Kirlin commented on July 12th 19 at 17:29
highly recommend reading the blog of Denis Kaplunova. A lot of interesting find for themselves. - elyse_Hettinger80 commented on July 12th 19 at 17:32
July 12th 19 at 17:07
Solution
Every action has it's purpose. Why do you need this blog? Answer this question yourself, rather than looking at other studios. Do not mindlessly copy others.

Need a blog just to share something useful and interesting? Need for search engine promotion? Or blog just to create the appearance of a live website with a chore? This will depend on demand content.

For the presentation itself, you can describe your workflow, if a potential customer understands the topic and read intelligent thoughts, make sure you pay attention to such an artist. To attract search traffic need popular searches on your topic (make up the semantic core and writing under it article). Potential customers should be useful what you write (the process of development, the impact on the cost of various factors why your site or the program costs so much, the trends in this area, typical mistakes customers or artists, etc.). To revitalize the site, you can write anything you want (from personal thoughts to news technologies). Only make a comfortable menu of headings for navigation.
Thanks for the reply Paul! First website to attract customers, to share with him. For search engines, too) I Think that will remove all that they are interested in (code programming). Thank you! - Ariel_Kirlin commented on July 12th 19 at 17:10
: For the uneducated and uncomprehending in the code you can just replace the verbal description of the differences. Will be in the comments asking for the code - will add.
But first, just decide who should be the reader and write for them. - elyse_Hettinger80 commented on July 12th 19 at 17:13
July 12th 19 at 17:09
I wrote in the company blog, different tips and tricks. Ie, everything that relates to web design and development of applications and programs. And this gave an extra influx of visitors and readers. But customers in the writings, is not likely to understand... So the use of it questionable in terms of attracting new customers, but the development of a rained constantly...

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