It is better to show the first screen from the point of view of conversion — a button or form?

There is a choice what to put on the first screen for most of the conversion between the form and the cta Button. Product the individual and customizable.
Form has elements such as contact information, name, download image and 2 points. Then the Manager will call the contact number and closes the client.
CTA Button sends the desired of the buyer on the "visual designer" where he chooses, edits the order and then issue it as an online store.
The product is still raw but I will be glad to hear your advice.
July 12th 19 at 17:08
3 answers
July 12th 19 at 17:10
On the first screen make 2 buttons:
I'm cool, give me a designer | I'm a noob, give me a call

Clicking on each appropriately will open a second screen with the content and balance of both. Since many will not notice the button, if you already have form.
, : The form can also display dynamically, for example, when you scroll to a certain position of the screen. - Savannah.Swaniawski55 commented on July 12th 19 at 17:13
July 12th 19 at 17:12
Depends on the implementation. Any detail can affect the conversion: the color and shape of buttons, fonts, formulirovki; complexity, the ease of interaction with her location.

Make a couple of prototypes of the page and ask the opinion of colleagues and friends which option they like/dislike and why. Then make the changes and do the design.

PS In this case I like the version with the button, because that option form the first screen is overloaded and it does not want to interact. But in option button, but located below the "fold line" and misses the focus of attention It is proposed to make the order, and I haven't even figured out where I am, what I can buy. It is necessary to work out scenarios, then it will be clear when and how the target action is necessary to show.

P. S. the organic Option the first screen with the form
Thanks for the good tips, some of them already implemented - Savannah.Swaniawski55 commented on July 12th 19 at 17:15
July 12th 19 at 17:14
The first thing that catches the eye is a lot. I.e. there is no focus on one thing, a lot of time is spent on it to understand what is there to sell something.

Need to do more empty space. Information to give out small pieces like Islands in the ocean. Each island - one very IMPORTANT thought. If possible and call to action can be added, if the island potentially lead to a conversion.

More detail of such a landing is not worth discussing, but that caught my eye that where-that appeal to the user to You, but somewhere on You !?

Find more questions by tags User interfaceLanding pagesUsability & UX