What is the difference of audit from the promotion?
Arose a stupid question where I'm confused. What distinguishes the audit from the promotion? Found that the audit is
analysis of the resource to its compliance with the requirements of search engines. Talking about the promotion clear. But the audit refers to seo or is it a separate thing. Why perform the audit to detect errors in the site seo if there's a promotion?
When you go to the doctor, you first diagnose and then prescribe treatment. Here is the same. The audit is the diagnosis and promotion of treatment.
Orin95 answered on July 12th 19 at 17:30
The audit is a one-time event. It pointed to the shoals and gone. SEO is a process which eliminates errors found in the audit (or not). Promotion - a set of measures related to the development of the resource (includes an optimization, therefore, may include audit)
If You offer to audit and for that I want money right want. The audit will allow to soberly assess the extent of the problems associated with the promotion. For example, in my city there are a few offices that have a basic rate - 6K Russian money per month, regardless of the object of promotion. And there are other guys, they audit costs 10K, and the promotion is from 25 to infinity. Purely economically, the audit is the expenditure of time and effort, the result of which will remain with You (i.e. it's a standalone product), but which can be used to adjust the cost of promotion. For example, if You have a website everything is fine, and You offer SEO on queries "buy wing Lada Granta 2006 cheap Nizhnevartovsk" for 25K per month - there's a good chance that You "warm"
moriah68 answered on July 12th 19 at 17:32
Without auditing and correcting errors on the website promotion or will be impossible or extremely inefficient. First do an audit and ruled an error, and then promote. Then the results of the promotion again doing the audit, make changes to the site and again promote, again, doing audits, etc. in General, the audit is not a one-time action. It must be done regularly. Because the site can hack, maybe something to break to cause problems on the hosting, etc. For this you need to be constantly monitored. This is an internal site audit. Well, a regular external audit. What are the competitors doing, how to change their positions and our positions etc......