What is the difference of audit from the promotion?

Arose a stupid question where I'm confused. What distinguishes the audit from the promotion? Found that the audit is
analysis of the resource to its compliance with the requirements of search engines. Talking about the promotion clear. But the audit refers to seo or is it a separate thing. Why perform the audit to detect errors in the site seo if there's a promotion?
July 12th 19 at 17:26
3 answers
July 12th 19 at 17:28
When you go to the doctor, you first diagnose and then prescribe treatment. Here is the same. The audit is the diagnosis and promotion of treatment.
And, that's it)) got it, thanks! - Ariel_Kirlin commented on July 12th 19 at 17:31
July 12th 19 at 17:30
The audit is a one-time event. It pointed to the shoals and gone. SEO is a process which eliminates errors found in the audit (or not). Promotion - a set of measures related to the development of the resource (includes an optimization, therefore, may include audit)
If You offer to audit and for that I want money right want. The audit will allow to soberly assess the extent of the problems associated with the promotion. For example, in my city there are a few offices that have a basic rate - 6K Russian money per month, regardless of the object of promotion. And there are other guys, they audit costs 10K, and the promotion is from 25 to infinity. Purely economically, the audit is the expenditure of time and effort, the result of which will remain with You (i.e. it's a standalone product), but which can be used to adjust the cost of promotion. For example, if You have a website everything is fine, and You offer SEO on queries "buy wing Lada Granta 2006 cheap Nizhnevartovsk" for 25K per month - there's a good chance that You "warm"
It means that the audit helps to identify whether you need seo at all, or not? But if, for example, the audit carried out, the website just need seo, data are available for audit. These data can be useful in order to advance? What should I do if ordered an audit of one company, and seo ordered from another? - Ariel_Kirlin commented on July 12th 19 at 17:33
SEO need by default for the development of any project (unless it is a landing page under direct version business youngâ˜ș). It's just that sometimes the site is optimized for the promotion, sometimes not. The audit helps to identify what actions you need to undertake with the site itself, so that his promotion was more progressive method (a rough example - to assess how the oil necessary to lubricate detail, so that it is less worn out and last longer).
Consider the situation with the audit and SEO. it all depends on the office, which see. If the guys from "landing 900" - well, not the fact that will help at least some audit - most likely, people just don't slavitsa, what to do with it. Competent the expert the audit will be able to assign You such a price which, on the one hand, will not want to abandon the project, and spokesman for the fast - tracker will be able to earn. The difference in the contractors audit and SEO are usually mild for people who work. Usually companies have their specific algorithms and business processes, in accordance with which priorities. If the auditor chose to first deal with the semantics, and then implemented a data markup or corrected desotelle specification, the promoters can aprimer, primarily to increase the speed of response of the server, optimization of queries and other such things. Continuing the series of rough examples - imagine what measurements You took one tailor and sew suit went to another. Kind and measurements the same, and the job is done, but still, most likely, the second tailor, to thank for old and perebiraet all their own way. - Ariel_Kirlin commented on July 12th 19 at 17:36
: thank you for such a powerful and detailed response! - Orin95 commented on July 12th 19 at 17:39
: If you need an audit, contact) as SEOs themselves will not advise, but to drive the main points (tekhaudit, usability, psychological and technical design analysis) - love, can, practice - Ariel_Kirlin commented on July 12th 19 at 17:42
: good) - Orin95 commented on July 12th 19 at 17:45
July 12th 19 at 17:32
Without auditing and correcting errors on the website promotion or will be impossible or extremely inefficient. First do an audit and ruled an error, and then promote. Then the results of the promotion again doing the audit, make changes to the site and again promote, again, doing audits, etc. in General, the audit is not a one-time action. It must be done regularly. Because the site can hack, maybe something to break to cause problems on the hosting, etc. For this you need to be constantly monitored. This is an internal site audit. Well, a regular external audit. What are the competitors doing, how to change their positions and our positions etc......

Find more questions by tags Search engine optimization