Good afternoon. Did a project for a customer under iOS and Android platforms. For Android all is clear. Write code generated by the keys build and the release build and the customer can verify at the device as a debug and release version without Google Play.
The question lightly, and possibly stupid, but I have no hands on iOS phones. I bildil and iOS version of the project, the Apple developer's license I have using XCode he signed with a Bang, then I project searcheurope. Go to Windows - > Organizer and then I have the project in the format *.xcarchive that I have somewhere to export, as in the photo
I need to the project could simply translate to the format .ipa, which can to install the client without the App Store. As he signed, I understand that on the device .ios it can install from a flash drive or by downloading the link is not from the App Store, as in the case of Android?