Rarely used the word-the name of the site. It's plus or minus indexing?

Make a website to sell pies in Moscow.
There are Russian pies, grandmother's, Ossetian.
Mine are called "cycab". So its pies is called the Tabasarans-one of the peoples of Dagestan. These are the same pies in the General sense, but there are sharp differences in the thickness of the dough, the stuffing.
Needless to emphasize, on this rarely used term in the "promotion" of the website?
October 3rd 19 at 01:41

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October 3rd 19 at 01:43
Solution
Wordstat says that it is not necessary, "ticab" almost no one is looking - if we are talking about search engine optimization. And some banner advertising - why not. I would want to try pies with unfamiliar name.
I assure you will not be disappointed when you try. That is, You do not recommend to use this word even in the context on the website? I had a crazy idea to spin the word among the fans to order food to your home or office. The idea banner thanks. - Brant_VonRued commented on October 3rd 19 at 01:46
No, why to use this word is quite possible, including in the title. To have a separate page about these pies too - look for them rarely, but still looking. Additionally, your future customers according to this word then will easily find you. The idea of promotion is normal, but it's not search engine optimization. - ethel.Pollich commented on October 3rd 19 at 01:49
Is it worth it to bind to all three domains. including Your hint to one website? This will give an advantage or Vice versa ? - Brant_VonRued commented on October 3rd 19 at 01:52
I would do the main domain with "pies" in the composition. With others, the idea is that you can put a redirect, but I understand well enough, I will not lie. - ethel.Pollich commented on October 3rd 19 at 01:55
October 3rd 19 at 01:45
Bring in the first place the word "ticab" will be easy. Would this give you the right amount of traffic? Probably not

It's moving not one word, but by hundreds and thousands.
"..it's moving not one word, but in hundreds and thousands"- You probably meant the original text. It is difficult to come up with something original. One consolation is. when set to "buy pies" or "pies" Lwin share of the results leads to the forums "how to cook and not on sale. - Brant_VonRued commented on October 3rd 19 at 01:48

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