* looking up from writing a business plan on ordering *
To write a business plan (besides what you read in the net) you need to create a business model.
And now these same 15 tabs.
When this appears, you will see a real business plan.
Identify "bottlenecks", i.e. values which affect the profitability of the business. This is mainly the price and number of customers.
The cost of reklamo, investments, employees.
The emphasis put on the fin. indicators.
Also put the emphasis on the concept of business and exit strategy.
Look Pinch Deck site Mint.com. They are good accents set