# The cost of fonts

Good day!

Why is the cost of fonts that you can buy on the Internet, so high (seen fonts for a few hundred euros). I have a rather vague idea about the process of creating fonts, so I do not quite understand what caused these prices.

Thank you.
October 8th 19 at 00:33
October 8th 19 at 00:35
Solution
Each letter of the font is drawn separately, let's count:
The Latin alphabet is 26 letters
+ the title is still 26
+ there is still ~80 additional characters from the Latin alphabet (the Latin alphabet is used not only in English), but we assume that everything we don't need them, and for simplicity we take account 18
+ 10 digits from 0 to 9
+ special characters is approximately 20

Total: 26+26+18+10+20=100 independent characters which still need bold text, italic, and oblique (Yes it's not the same as italic, I recently learned)

I'm a programmer/coder and probably made a mistake somewhere in my calculations, but when I asked a similar question, answers it to draw 400 characters is not so easy job as it might seem at first glance.
To draw the average modern 3D game is not much easier font, and sell them for approximately \$ 20-60.
The cost of development here has absolutely no relation to price.
As I said, an old friend of a businessman: "We turn up their price so high, because buyers can afford. And we could be good and fluffy and sell it ten times cheaper and still make huge profits, but since they have so much money — let them pay us all" - Jacinto_Oberbrunn commented on October 8th 19 at 00:38
Arial — 3 417 symbols, Calibri — 3 874, Lucida Sans Unicode — 1 779, Arial Unicode MS — 50 377. In addition to the number of characters, as already mentioned, don't forget about the different style, hinting, layout features and a bunch of other stuff. Read, for example, Letter Fountain. - Helene35 commented on October 8th 19 at 00:41
Chii, playing COD MF3 in 24 hours it sold over 9.3 million copies of the game using simple arithmetic says we can count.

The font is a little different, this is not a mass product and those who buy it have an idea of the cost of development and over a half hour of work to pay the 300\$ they will not. - Jose commented on October 8th 19 at 00:44
ishaba, I is the fact that the price is calculated not only taking into account development costs, but with the market economy and advertising. - Jacinto_Oberbrunn commented on October 8th 19 at 00:47
October 8th 19 at 00:37
Several hundred euros is not the limit.
Just try to imagine — how much time is required to draw all the letters (both large and small, and often in several languages) and symbols that are designed in the same style.

It's not the logo paint, which often also costs a few hundred euros.
and sometimes the desired ligature (pair of letters) in all sorts of ways, and in some places still, and manual hinting. In General, create a font from scratch is a very time-consuming and laborious task. And should be paid accordingly - Jacinto_Oberbrunn commented on October 8th 19 at 00:40
The logo is drawn and sold once, the fonts are drawn once and sold infinitely many.
Book on more than a thousand pages to write in five years is worth a lot more than twenty dollars, but here's a Song of Ice and Fire Martin well pay for all of his work. - Helene35 commented on October 8th 19 at 00:43
October 8th 19 at 00:39
100 euros is 4 hours, where you saw that it is expensive? If it is expensive then draw your own font in 4 hours.
I design an exclusive font for the three hundred euros. Full transfer to me all copyright and related rights. So that you could no longer sell legally, but I could.
Or do not write nonsense in the q&a - Jacinto_Oberbrunn commented on October 8th 19 at 00:42
October 8th 19 at 00:41
Not enough to draw the letters, they need to stand in a single style. Need to make the font readable at different sizes. It is necessary to know the features of each letter and relations between the elements of these letters.

Read, for example "Book of letters" or "Living typography" and try to understand it and remember. Maybe then it will be clear.
October 8th 19 at 00:43
In addition to the number of characters there is still such a thing as "kerning". It is necessary to weight kempingowych pairs to define, and in most cases this is done by eye. Even the font is not just a set of images, is software. Especially OTF-fonts.

That is, the drawing is about 1/5 of the total volume of work.

Still have bold faces, italic, bold italic. And they often must be combined with each other. That is hundreds of thousands of combinations should lead to harmony.

Here is such a plate. The work is actually even years in some cases, and not a one-man operation and sometimes several.

Well, read how did Paratype fonts PT Sans/Serif and so on. How many there were of analytical work done, and how much time is spent on the same hinting.

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