I would like to know who is working with CRM programs

Here I would like to know who is working with CRM software and what? What in Your opinion is the most important in CRM?
October 8th 19 at 01:27
4 answers
October 8th 19 at 01:29
With CRM are those who have clients — obviously!
What's important in CRM depends on what field work — therefore, in addition to the existing CRM solutions regularly company order develop their own CRM.
It is not obvious. The owner of the diner on the corner also has customers and some of them are permanent, but this does not mean that he needs a CRM... - murl_Ki commented on October 8th 19 at 01:32
staskin1 — and maybe he needed CRM — he just does not understand the benefits of using it - Reba_Schust commented on October 8th 19 at 01:35
October 8th 19 at 01:31
A very common question. Work with CRM support, sales managers, and many who do.
Important decent interface, i.e., so as to convert the standard action is not required to undertake extraordinary efforts... appreciate the reliability and predictability of the behavior engine. For the Manager, supervising the team using the system, an important opportunity to pull out the automated statistics. Something like that.
habrahabr.ru/qa/3453/ — turns out someone has already raised the topic of CRM in a Q&A. There was clearly one practitioner) - murl_Ki commented on October 8th 19 at 01:34
October 8th 19 at 01:33
1. Any organization with more than one specialist to clients in need of automation data to clients.
2. Programs are many, but the most effective is that which is written for a specific case for a specific customer. The finished system is often cumbersome.
3. Important: the minimum number of steps and required fields fill in for someone who fills the database (when you call for example), and the most simple part of any slice of information to the Manager. Everything else is garbage. Even aesthetics.
October 8th 19 at 01:35
Look for the book Patrick Molino "CRM Technology" ISBN: 5-8183-0809-X it is available describes the ideology of the CRM approach, not the functionality of a particular application, as is done in many publications. From the book you will understand that CRM for the company rental cars will be totally different than for a company selling equipment for meat processing.

From our experience put CRM to companies with a large number of customers, lengthy sales cycle and after sales service and high risk of loss of information about the "expensive" customers for sellers.

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