How is data collected for UX design?

Right stupid on your toes? Well if there are links to videos.

I have a working application or website. How can I improve UX? Where can I get information for this, how to understand what users want and what they are uncomfortable?

For websites is Yandex Metrika and Google Analytics what to watch and how to draw conclusions?

And what about the application? There is also connected the systems analysts?
March 20th 20 at 11:26
2 answers
March 20th 20 at 11:28
How can I improve UX?

To relate the goals and objectives of the users and how your website solves their problem. And to see what owners want from the site, and whether those wishes.

Where can I get information for this, how to understand what users want and what they are uncomfortable?

To ask the user somehow. Simply you can ask what they think, by challenging you to conduct usability testing. About it there is a book by Steve Krug "don't make me think". For that, again, you need to understand what created the website (what problems need to solve), and then test your scripts on the users.

If your site has competitors, you can look at them and try to identify features that can help to solve the problem.

When designing a website has two sides: users and business. We need to make sure that users are comfortable and useful on the website so that they do what he wants business. For example, pay money.
March 20th 20 at 11:30
This topic is complex. Briefly, data is collected from different sources using both Quantitative and Qualitative research. Then, on the basis of a Hypothesis about the development of the product, which is verified by experiment, e.g. A/B.

Google queries: Quantitative research, Qualitative research, product metrics

Getting Started in the field Analysts ->
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https://simulator.gopractice.ru/
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Qualitative research is, yet here's an interesting article:
How long should the respondents for usability testing
https://usabilitylab.ru/blog/usability-testing-res...

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