How to choose a SEO company?

With one of the companies worked for 2 years. In parallel was conducted in the context with another company. For SEO in that time traffic has increased to 4.5 to posetiteley.
Now launching a similar website. But not satisfied with the progress on the previous project. Some companies did a free audit and made it clear that crawlingly budget for the first site, none worked. Referred to the new contractors. Those who are in the TOP in Ukraine say, you have more than 12 months for a position 5K, others say that in 5 months I will get a lot of traffic, and their customers usually come in return for 2 - 6 months. Also there is a fear that if the SEO company has its own mesh sites that they buy for me, anchor links, then the termination with all the promotion ulitil into oblivion.
What are the criteria orientirovat?
March 20th 20 at 11:43
3 answers
March 20th 20 at 11:45
Solution
There are a hundred bad ways to start SEO and a good one.
This method I call the ladder of wisdom.

Usually, the development process looks like this:

Drawn soundesign → yyyy need prodigal! → comes SEOs, at best, not dis*sday and reports: structure is not complete, need new sections → it turns out that the so-called designer, in principle, did not realize that this could be the layout breaks, you need to finish and consider it including in the mobile version (which usually, in 90% of cases looks like SHIT) → and the long-awaited traffic! 3 months have passed, has become a billion visitors, nooooooo.... sales increased by as much as 0 x*y tenths. Suddenly all dawned on me: hmmm, it's in usability and texts! (few people realized that for usability) → is looking for copywriter-editor-marketer-contentsy who read Ilyakhova iiiiii.... it takes another half a year, yet dear customer agree on the text → the last step is the sediment that the customer is not satisfied. The contractor drained/drained it. Advertising campaign with grief in half, pays for itself, but no more, and if more than that, it is still not acceptable to the customer.

The real artist always have your personal method. Need to trust those who show concern, voiced an uncomfortable truth, and proactive.

A real artist understands that the client came to us with negative experiences and mess in my head. His task is to hold the handle and to explain how it happened.

The ladder of wisdom:

Collect SYA → keys to partition on Economics, availability, and the logic of that was not key to understand, to write → to understand what is important in the first place economically, create a semantic map of all sections and services → to find a normal hosting service, take into account traffic growth from a technical point of view, to come up with a good domain name when you buy — to check the history and complexity → to make the Economics of content: what are beneficial effects? time, cost → interaction design: the designer receives from the semantics of clustering of queries and structure of the website, which the client approved with semantica. Layouts are drawn, initially, taking into account such situations as: the expansion of the structure sections, the overflow content is added to the page structure of new block data. Originally prepared the guideline for the front: so originally all the code was optimized for SEO → layout given the speed of loading pages (+already pre-found norms hoster) → set admin (initially to agree on the best option for the project) → run any advertising

This approach allows us to initially make the website competitive, increasing initially the success of the campaign.

With one of the companies worked for 2 years. In parallel was conducted in the context with another company. For SEO in that time traffic has increased to 4.5 to posetiteley.


if the site is commercial, then all these millions-billions of traffic have no meaning. Measure of success: interest and conversions. Don't write that sales conversions, because it is odd to require the conversion of sales from the SEOs, there are factors: the price the customer is expensive, the site is shit, product is shit, etc.

Those who are in the TOP in Ukraine say, you have more than 12 months for a position 5K, others say that in 5 months I will get a lot of traffic, and their customers usually come in return for 2 - 6 months.


Payback of what? SEO promotion? It is the world of the artist, not the client. Client this 0 use.

Also there is a fear that if the SEO company has its own mesh sites that they buy for me, anchor links, then the termination with all the promotion ulitil into oblivion.


At the time I told my customers: buy all the links will be with your accounts, but if you ask each time for each link, it will transfer back to your account and will send screenshots on request. This was the lever: SEOs swear with the client and carry out all developments with you, including contextual advertising.

What are the criteria orientirovat?


To focus on the issues with the contractor. The questions will be clear who you are dealing with. No questions, but there are promises bell. In 2019 it is obvious that just SEO is not enough to solve the problem of speed site, govedina and availability.

A true performer knows that he can'T do. For example:

— Mitrofan, we looked at the subject site and the demand. SEO will solve this problem, but now the site is not prepared: the pages are heavy, loaded for a long time, the text is lousy and the interface is not clear (put to proof). A year ago we worked with a similar website 7 months and showed the result: traffic was, and the conversion is not increased. We figured out what needed to be done and proposed at first to work out something and then SEO. We noticed that the service asked Facebook, but we are not engaged in SMM

and so on.

If a customer with a commercial vein, he feels immediately: he is not trying to sell and to sell.
If the client is a zombie, no sensible arguments littered in consciousness will not come to watch will only cost only time and only promised trillions nobody gives a fuck about the desired traffic.

Like for example tent on the market. Here your website is a fruit tent on the market. Here you set the task: give 100500 clients. Led.

The bulb burned out, the seller ham, fruit poorly placed and not fresh, the price tags do not weigh. Scales broken. What then decides the traffic? Nothing. All came and went. First prepare the resource, then any is (-:
Thank you! Really deployed. Understand what to do. - nakia.Yundt48 commented on March 20th 20 at 11:48
@otis_Fayif helped → mark solution (-: - Tomasa commented on March 20th 20 at 11:51
March 20th 20 at 11:47
Well, you ask how they will promote the fact ) and it will give answers to all your questions
March 20th 20 at 11:49
Most right here is the method of choice - a coin throw
Maybe there's some guidance? For reviews too XS as a lot of custom nowadays - nakia.Yundt48 commented on March 20th 20 at 11:52

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