autorNAME:a.autorNAME||""
autorNAME:b.getAttribute("autorNAME")||""
autorNAME:b.getAttribute("autorNAME")||""
on autorNAME:b.getAttribute("data-autorNAME")||""
<div id="b" data-author-name="ivan">
...
</div>
var name = b.dataset.authorName;
alert(name);
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