In Windows out of the box built utility
sysprep 
you such as a virtual machine apparently does not have
this utility has built-in long Windows able any Windows to make a bootable image with all the software, with all the running programs, all that is connected with drivers will vitalino when you boot from this image you will be asked to select a topic, the language, everything is normally but after Windows install it will detect all your software and all updates to the system (own build of Windows Server or Windows 7, 8, 10)
PS it still exists with the advent of Windows 2000