How to set Google Ads on the exact phrase match?

Good time of day. Trying to master Google Ads - one ad block (without fine tuning) - will not do.

Impressions and conversions began immediately (because Google is generous and "set" me something) - only clicks price of 1.8 euros prelevate requests as though gift is not necessary. And if I had just not realized it, Google would ponapisyval this nonsense for a hundred euros... what is the meaning ;)

The question of fact, when I put such phrases as exact match:

[wedding photoshoot copenhagen]
[wedding photographer copenhagen]
[wedding photography copenhagen]
[wedding photography denmark]
[city hall wedding photographer copenhagen]
[elopement photoshoot copenhagen]
[elopement photographer copenhagen]
[quote wedding photographer copenhagen]

Why this infection still shows people the is, which searched for:
wedding photographer ?


What would you add to help your ad ONLY in conjunction with the city and did not appear at all if the user did not specify the city?
Thank you.

2 answers
April 3rd 20 at 18:25
Try to add "+" before the name of the city. In addition to the square brackets.
thank you very much, Alex

Can I ask another question - in what order (I want to recreate all over again) to do the campaign and their groups?

1. Need for England to show a single block of advertising with additions to the price for the packages in pounds.

2. For Germany the same but in euros.

As for me, the admin panel all the settings it's hell on usability...

What comes first in the creation?

5df8e370b9963448815137.jpeg - laney.Nad commented on April 3rd 20 at 18:28
@laney.Nad, you First create campaigns that show the right geotargeting on countries and regions. Then the ad groups in campaigns that divide by theme (e.g. wedding photos, love story, Studio photography, etc.). Each group is asking their respective key requirements. In these groups create ads that can be adaptive. In conclusion, ask for additional extensions on a campaign that includes additional references, updates, promotions, prices. - chasity.Orn79 commented on April 3rd 20 at 18:31
@by.Orn79, thank You very much! - laney.Nad commented on April 3rd 20 at 18:34
@laney.Nad, I can say the answer solution - chasity.Orn79 commented on April 3rd 20 at 18:37
April 3rd 20 at 18:27
There is such a utility that greatly facilitates the work of a large volume of keys:

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