Sun key words context show 0 across the USA and English countries — why?

Hello, faced with a strange situation, he can not understand why, help me understand.

Google
Make up words for contextual advertising in different countries and for Russia in google appear in the "forecasts of key words" are real numbers of impressions and clicks, but the queries in English. the language of the countries where eng. yaz. of. language - 0.
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At the same time, the context itself is displayed in google other sites for those searches.

PS. Words are chosen right on the basis of competitors and large sites in the appropriate niche and language.

Yandex
On Yandex the same question, he refers to the relevance of statistics.
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That is, if you look at the query in quotes in the query statistics, the numbers 1.000, but if you look at the cities, and a total of 100 requests do not reach.

This applies not only to this request, and to all!

How in this case to correctly estimate the statistics in Yandex and pick her up?
On Yandex the same question, he refers to the relevance of statistics.
April 4th 20 at 00:37
1 answer
April 4th 20 at 00:39

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