In every niche the level of competition and its average level following a (lot of content, link building, etc) for a site in the top. You need to see Your site.
The cost of bringing in top always consists of the value of certain types of works:
- site improvements to bring it into compliance with the requirements of the site-level leaders of the top (there are many options);
- preparation and placement of content (text, photo, video);
- cost of link building (methods and rates can be different depending on the individual strategy and risk/the result/the time to reach the top).
A promotion for 4 keys, as a rule, not very promising, especially in the Moscow region with highest competition in the top in the country. It is much better to promote the site for a large bundle of keys. This is achieved much more traffic and greater results stability.
Send me the web address and key phrase via the contact form or telegram on the website in my profile. Will answer in detail.