How to effectively advertise casual game (free-to-play) on android and iOS?

How to effectively advertise casual game (free-to-play)?
I believe that even before the development of the game, you should consider the marketing strategy. I was wondering what is the average ROI of the games are free-to-play? After all, profit comes not from buying the app (when it is easy to count), and internal purchase)
April 7th 20 at 10:46
1 answer
April 7th 20 at 10:48
Try reading this book

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