What is the right URL structure/subdomains for a large content project?

Plan to make international content project, multilingual. The Russian audience is not a priority.
The question is how to organize the domain structure and nesting of URLs from the SEO point of view.

We now have these options:

1. A nested url structure, first the country, then the language.
For example: domain.com/russia/en

2. The subdomain for the country and the subfolder for the language
russia.domain.com/en

3. For the language subdomain, and a subfolder for the country:
en.domain.com/russia

Another question: should I make a subdomain m.domain.com for the mobile version? Or do adaptiv? Mobile and desktop version is planned that will be decently different.
June 10th 19 at 16:32

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1 answer
June 10th 19 at 16:34
No matter how "essential" you have in the url the ID of the country you will have to clean it up!)))
And then, is normal, clear, concise url where has all the comprehensive information whether you are a man, a robot or a mosquito.

Adaptive in most cases, but it is all individual and depends on the degree of "decent" differences.
Why have? What are the reasons?

So you are for the first option, do I understand correctly? - Amara.Stoltenberg commented on June 10th 19 at 16:37
because I think you will not be able to find the reasons why the country identifier in the url will be as needed, but you can try. Even more interesting:)
And so, Yes, for the first.
Here's a domain.com/en - Leda15 commented on June 10th 19 at 16:40
The fact of the matter is that you do not want to try at random)) I Want advice from those who have done similar projects.

To bring the country to a subdomain (for example: th.domain.com for Thailand) we have a theoretical argument: Google will understand that this website is specialized namely in Thailand (not all) and perhaps give reputation in ranking. But that is exactly our assumption. - Amara.Stoltenberg commented on June 10th 19 at 16:43
Means if to follow the elementary logic - you have nothing ready... So I will answer briefly and to the point:
Google does not understand the th subdomain, or tailand or thailand, that the website refers to Thailand. He referred the site to region for very different indications, and the country name in the url they do not included:)
So there is no point in unnecessary information that Google give a damn, and people only create misunderstanding. That is now:)

P. S. Probably I'll do good and useful things: give people like you advice on search engine optimization and technical nuances, those that know. People a lot of time and money you can save! And I kusochek from them as thanks giving:)
Probably... - Leda15 commented on June 10th 19 at 16:46
I'm not saying that the subdomain th Google must understand that the site is about Thailand. I said that due to the imposition of all the information about Thailand on a separate subdomain website will be more specific, it is about Thailand and only about him. And then, perhaps, when ranking Google will give priority in the issuance of articles from him and not from other sites where "small bunch" like tonkosti.ru.
Again, this is only my guess.

PS. Happy to pay for your consultation if you do have extensive practical experience regarding this nuance. - Amara.Stoltenberg commented on June 10th 19 at 16:49
, ))) I hint: the website (url), is not only a naked domain, but also after a bunch of information, like your /en, etc.))
And don't look at Wikipedia)) There is the need!
In your case, neither the subdomain nor the country identifier is not needed, you can believe even a word) Just to paint there is a lecture "why" for a long time.

PS Well, if you write that in the box. It's what you do)) - Leda15 commented on June 10th 19 at 16:52

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