How to start a project from the point of view of management?

Hi all.
There are now a bunch of disparate and contradictory articles on the subject of undertaking their projects. Someone wrote that it is better to start one, someone from the search team - but it's okay, up to this stage to reach.
Are there any techniques or conventional plan is actually a "endeavor" - as, for example, to analyze the niche, relevance to plan development, etc. What instruments do you usually use?
Want more serious attitude to it has evolved though into something that not be ashamed to show ourselves and to gain management experience.
Options "Pesi on bumage" and "MVP in 5 days" may remain on the sidelines :)
June 14th 19 at 18:05
4 answers
June 14th 19 at 18:07
Start with finding out the needs in your product. If no needs, then nothing else matters.
Well I understand my own needs and a couple-three friends, is not good enough? - brooke.Heathcote13 commented on June 14th 19 at 18:10
I think this is not enough. Find impartial and independent of potential users, who will not lie to you. Learn they need your product and how much they are willing to pay for it. - tyrel_Kirlin commented on June 14th 19 at 18:13
and suppose the interest is available. Model of the project does not involve payment by users (at least in the initial stage, before the introduction of premium accounts), more emphasis on the b2b-sector, an aggregator of proposals, the income from advertising their services.
What then are the next steps, a plan, etc.? - brooke.Heathcote13 commented on June 14th 19 at 18:16
the presence of interest - it is a hypothesis. The next step it should be checked. It does need the MVP and collect feedback from users. - tyrel_Kirlin commented on June 14th 19 at 18:19
June 14th 19 at 18:09
If you have the confidence that someone is all you need, do this:
  • clearly understand how to solve this problem now, it is a good marker for the presence of problems and needs to pay it.
  • start with the search and analysis of competitors (SWOT-analysis). If there are no competitors, there is a high probability that the need is artificial. If competitors are, you need to make sure that you have enough to them to compete.
  • to assess the barriers to entry in this business, count the possible costs and understand where you gonna get the money. Not every product can be bootstraping. And over time, the way a product can go bad.
  • draft a small business plan to understand the economy of the future product (the amount of CA you need to evaluate). Hence there must be a business model and an understanding of the scale/complexity of the event. This thing is useful when you want investors to look.
  • immediately think about their competitive advantage. If it is easy to repeat, it is either already doing, or will quickly squeeze out from the market. Significant competitive advantage is very popular with the investor.
  • immediately think of the channels to attract leads, whether they and if they are accessible to you. B2B solution - this is still a problem.


And Yes, often these moments start to become clearer only in the process, that is, after MVP.
Yeah, I forgot about the tools: Google Search, Excel, SWOT, brains, eyes, feet, tongue + EARS - brooke.Heathcote13 commented on June 14th 19 at 18:12
June 14th 19 at 18:11
View practice Lean Startup in the Internet a lot of articles on the subject, although the direct approach is not universal.

Briefly, to product launch and all up to code, make the page "quick" on some Landing Page generator. Even if you are the coolest Front-end developer, it will be cheaper. Plan shall describe the idea, write "Soon to be", add block "Subscribe" or "Notify me when the product will appear". Spread the website among the target audience and evaluate the "how come" as the potential first customers you will get. The most active users send you feedbacks and suggestions. You can understand, it will do all that it is profitable and is it worth the trouble.
Traditional marketing like competitor analysis, niche, business planning also has not been canceled.

If the candle stands, then do the MVP (single or team depends on the scale). Distribute it among target audience and has already collected a database of subscribers. This is the first customers and the feedbacks for further growth (or stopping the project).

And there is a perception (and I'm inclined to agree with him) that if during MVP, the first version of your product over time is not a shame, something went wrong.

If you want more tips, then:
- Find a motivated partner. If you're a techie, let it be a marketer/seller and Vice versa.
- A great team shouldn't involve, if you don't pull in the money. At the same time, to find people who work not only for wages, but also because your product they like - a great success, but we should strive to do in the first stage.
- Make out officially, when it became clear that the MVP is successful. There are many conversations on this topic actually, but if partners don't agree-then it will be even harder to leave. Although, if the risk of failure of the product is too big to get involved in the bureaucracy/paperwork/legal issues too early is also not cool and takes a lot of time.
- Do not attract investments too early, if you can drag yourself at least some time. Then you will be more expensive, and the percentage share less.
- Don't be afraid to change on the go, the MVP of that and have to find their business model. There are many examples, when the shoot is not the basic idea, but a side branch of the product.
And by the way just think how you will check out from your competitors.

In General, I'm afraid you still won't listen to the part of the Soviets. If this is your first project, you still fill the cones to the next project to realize that "MVP in 5 days" is not such a bad idea) Passed, know.

UPD. And yet, your tools in the first stage:
Designer Landing Page
- Excel
- Mailchimp
- Go to develop, just put something to control the tickets. In the first phase can be a lightweight type of Trello.

PS if not a secret, in what area of the idea?
That's so much! :)
The idea associated with the direct passion - motorcycles. Based In Belarus, while many niches not occupied. - brooke.Heathcote13 commented on June 14th 19 at 18:14
RB Yes - enough niches. Although the market is too local to scale it is not very suitable, and for testing ideas completely. I'm from Belarus. - tyrel_Kirlin commented on June 14th 19 at 18:17
June 14th 19 at 18:13
  • Understand who your customer and understand whether you are boring him.
  • Investigate the niche within the market which is going to work (e.g. CIS).
  • Find out the price of competitors, the services they provide for the price. And punch all from small to large.
  • Then, if there are alternative markets, look at how they work. Adopting those techniques that are not in your market (maybe the chips will be in service or in the product\service, etc.).
  • Understand what your difference will be in the high competitive environment (if any).
  • Make a plan with costs at the start of the project.
  • Test project to start, this is purely a marketing story. Creating a landing page, contextual advertising or target in General is something we try this, to see if there's a customer.


Next is the implementation.

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